How stupid are we in chasing market share.. Market share should be one of the measure of performance rather it has become the only measure of performance. Market share is becoming the basis for strategy rather it should be value creation for customers or shareholders. We should find constructive ways of achieving the desired market volume rather than working out various permutation & combinations to gain market share.
So you wanna find a easy way to beat the competition, lay them a trap of market share growth, they will fall prey!
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