Aliens & The Earth

We have seen many movies where the Aliens invade Earth and we successfully defend it.. Imagine a story where Aliens send a message that the Earth is in imminent danger for some reason and they help us to defend Earth. 

What is the imminent danger, where were the Aliens, how do they know about Earth and how we protect the Earth, makes the story more interesting..

My Learnings

Priorities:

When the house is on fire, what do we do? Eventhough the answer looks so obvious, we see many organisations do things which are in stark contrast to what need to be done. Main reasons are, the capability issues of the leadership, setting aspirational objectives rather than reality. 

Listen: 

We see many leaders struggle to perform and grow their organisation, the missing piece is so evident but they are unable to see and fix that. Do nothing, just Listen!, Listen to people around you, the anwer lies there.

Adapt:

Charles Darwin theory states that "Individuals with characteristics best suited to their environment are more likely to survive". So it's not the most intelligent but the most adaptable survives!

Ego:

This gives us the pseudo satisfaction but largely affects the relationship & performance. Internal & also the external relationships are very important for better performance. How do we handle a large Dealer or Distributor, i have seen a senior leader so successful just by meeting them in evening cocktail where ego doesn't play the spoilsport.

Patience:

The one who holds longer wins even against the mighty and the powerful. Taliban played the infinite game, it took 20 years, but won.

  

Knowing Yourself

The solution to most of the business problems lies in understanding the way the business is done, just similar to knowing yourself. We can get it right only when we dig deep in. The simple questions that need to be asked are..

How do customers buy our product and how they don’t? How do each of the channel gets it’s customers. Some of the channels could do far different from its purpose & scope and can completely be misunderstood because it's delivering expected results. 

Why do customers buy our product and why they don’t?. The answer lies in our fundamental principle of listening to our customers, employees and other stakeholders which goes much beyond the customer intelligence platforms.

The Leader

“With the greatest leader above them,

People barely know one exists. Next comes

One whom they love and praise. Next

comes one whom they fear. Next comes

one whom they despise and defy. 

When a leader trusts no one,

No one trusts him.

 The great leader speaks little. He never speaks carelessly. 

He works without self-interest and leaves no trace. When all is finished the people say, ‘We did it ourselves.”

(The 17th verse of the Tao)

- Quoted from Magical phrase article of Anand Rangaswamy, CEO Latin America cluster, Godrej consumer products Ltd

Simple

The best thing about Michelle Thaller, Assistant Director for science communication at NASA is her passion for Astronomy and her ability to communicate complex things, simply. 

We see many a times, things made complex, first & foremost, how do we make simple things simple..

https://youtu.be/veQtF3_2tOE

In spite of

Marshall Goldsmith's popular words "in spite of" is very relevant for both Individuals and Organisations. We are successful because of .......... inspite of ......... Sometimes "the inspite of" parameters for established market leaders are shocking, since their current success is more of a factor of what they have done in the past and we all know what the future holds then..

Combo Offers

Combo offers are great since it gives opportunity to increase the diffusion of new products and provides great value for saturated products. Few things that need to be kept in mind are

1. Product compatability: How well the combo products are connected to each other for a given consumer, Do we give a coffee or a cool drinks combo with a burger, both can give better results but not the best.

2. Values: Are the values of the combo products complements or condradicts each other, is the unique selling point of one product is in line with the other one or not. If it's not in line, do we change the combo or change the values.